Social Media Strategy & Management
Society of St. Vincent de Paul - Fort Wayne, IN
Increasing community engagement and program revenues for the Society of St. Vincent de Paul Fort Wayne through strategic social media management
The Society of St. Vincent de Paul - Fort Wayne needed a modern strategy to reach its community of supporters throughout Northeast Indiana.
With a centrally located thrift store, no-cost programming and a conference association structure, the Society requested my help to expand awareness of its mission and give a boost to its community impact programs.
By implementing a new content strategy and managing its social media from January to May 1, 2025, I helped the Society reach nearly 2,000 more local constituents on Facebook; increase its Instagram interactions by 41%; and generate higher foot traffic and donations to its thrift store.
Learn even more about this successful partnership below.
Society of St. Vincent de Paul Fort Wayne Team
“Rum Blonde Studio is an amazing asset for any nonprofit organization. In the first few months of our partnership, we’ve seen marked growth in sales and donations […] We can directly tie this to Amanda’s work managing our digital marketing. She’s present, she’s dedicated, and she’s actually focused on how she can help us grow.”
Markers of Success
300+% Increase
48% Increase
in Organic Reach on Instagram
in Organic Facebook Page Reach
133% Increase
122% Increase
in Organic LinkedIn Impressions
in Reels Watch Time
Highest-Performing Reel - My Wallet vs. My Brain (501 Views; 457 Reach)
Best Collab - Welcome Back Records (2,347 Views; 132 Likes)
Best-Performing Instagram Post - Spring OOTD (749 Views; 996 Reach; 27 Interactions)
Most Clicks - Furniture Friday (317 Clicks)